Rental Market Potential of Compressors Study
The client is an international construction equipment manufacturer with an established presence in India. The scope of the study is as follows:
• Compressors, Used To Supply Power To Certain Machinery On Construction Sites
• Assessment Of Market Potential For Rental Services Based On Equipment Expense And Usage Patterns
• Evaluation Of Demand For Rental Services In Additional Locations
• Identification Of Potential Customers For The Rental Service
• Insights From The Existing State-Level Rental Service Launch
TBRC offered the following study to meet the client’s need:
Market Sizing Analysis
• Estimated market sizing of the requirement
Porter’s Five Forces Analysis
• Assessment of competitive pressures and market dynamics
Client Interest Evaluation
• Evaluation of interest of existing and potential clients
Competitor Offerings And Pricing
• Details of competitor offerings and pricing strategies
Primary Research:
• Conducted detailed interviews with current customers to understand the demand for the new service
• Surveyed other construction and development companies to identify those interested in the new service
Secondary Research:
• Conducted secondary research and mystery shopping of other equipment companies to identify competitors for the service
• Benchmarked pricing and service levels
• Based on the qualitative and quantitative information supplied by TBRC, the client was able to make the decision to go ahead with its new offering from two additional locations: Bangalore and Delhi
• The client planned to expand the offering to other areas in the future